Tiffany St James

< The importance of empowering young coders. TED

Digital Transformation strategist, Tiffany St James, is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association.

She embeds digital and social media capability into national and international organisations and governments. Speaking worldwide on social media, digital strategy, women in tech and tech innovation.

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Tiffany is a Digital Transformation Strategist and International Speaker

Over the last 5 years Tiffany has tackled the following subjects at Gartner, TED, industry-specific conferences and private client engagements. She focuses on:

  • Digital Engagement for Governments
  • Digital Strategy
  • Digital Transformation
  • Digital Trends
  • Innovation and Intrapreneurship
  • Revenue-generating social media services
  • Smart Cities
  • Social Business Transformation
  • Social Data
  • Social Media Business Intelligence
  • Social Media Customer Care
  • Social Media Crisis Management
  • Social Media and Talent
  • Social Media Trends
  • Social Media War Rooms
  • Technology trends in specific markets
  • Women and Technology


Tiffany Has Been Identified As

  • One of the Top 100 Digital Marketing Influencers 2015 by The Drum Digerati
  • One of the Top 50 European trailblazers by Kernal Magazine Kernal50
  • One of the Global Top 100 Social Media Agencies and Consultants by Sparkah
  • One of the Top 100 Most influential people in technology, UK  Tech City Insider TCi100

Career History

Tiffany co-founded the Digital Transformation Consultancy Transmute in 2014.

Over the past decade she has consulted to: Aegon, BBC, Creative Skillset, Channel 4, Google, The Guardian, HP, Market Rearch Society, Microsoft, The National Lottery, Parliament, Post Office, Prudential, TalkTalk, UK & Australian Government.

She currently holds the posts of:

Recent endeavours have included:

I want to thank you personally for your hard work, during what has certainly been a historic few weeks. I believe that the support that the Civil Service gave as we worked to form a new coalition government showed you all at your very best and I cannot stress enough that your contribution is highly valued by us all.–David Cameron, PM

HMG has just lost a brilliant consultant in Tiffany St. James and their digital agenda will be poorer for it.” –Tom Watson MP, Parliamentary Secretary and Digital Minister 

"With lots of help from brilliant Tiffany St. James @eurorscglondon launch advertising’s first managed social media lab” Russ Lidstone, CEO, EURO RSCG