Social Business Transformation

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Whilst Digital Transformation is having such a grand airing this year, I thought it would be good to focus on how Social Media can help underpin transformation and look at who has been doing this well.

Most of the attention, awards and column inches get dedicated to the use of social media marketing. When someone talks about social media, people think of the channels they personally use to communicate, the campaigns that have titillated them or the brands they engage with.

If ...

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