Social Business Transformation

Posted by:

Whilst Digital Transformation is having such a grand airing this year, I thought it would be good to focus on how Social Media can help underpin transformation and look at who has been doing this well.

Most of the attention, awards and column inches get dedicated to the use of social media marketing. When someone talks about social media, people think of the channels they personally use to communicate, the campaigns that have titillated them or the brands they engage with.

If ...

Continue Reading →

4 Rules That Stop Your Celebrity Social Media Campaign From Getting Banned

Posted by:

Do you work with celebrity brand ambassadors? After some notable bans this year, we explore best practice for involving high-profile people in social media campaigns

This year, the ASA has both banned and scrutinised a number of UK Twitter campaigns. But what did they do wrong, and how can you make sure your campaign lives on?

Transparency is key – best practice says that you should always include #ad or #spon in each tweet that’s sent as part of a campaign.

And if you’re the agency ...

Continue Reading →