Best Practice in Panel Moderation

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As a Conference Producer do you often wish that your Moderators had done a better job?

Is it the Moderator, Panellists or interaction that seemed a little flat?

As Moderators, do you wish you’d had a clearer steer?

Chairing The Telegraph’s first conference for global CEOs on Digital Transformation, I was delighted to be complimented on my moderation and preparation by one of the speakers, a group COO of one of the UKs fastest growing TV companies, as the best ...

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Social Business Transformation

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Whilst Digital Transformation is having such a grand airing this year, I thought it would be good to focus on how Social Media can help underpin transformation and look at who has been doing this well.

Most of the attention, awards and column inches get dedicated to the use of social media marketing. When someone talks about social media, people think of the channels they personally use to communicate, the campaigns that have titillated them or the brands they engage with.

If ...

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How companies are attracting the best digital talent

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If most people start their career journey by reviewing organisations online – what does your digital and social media estate say about your company?

It’s not enough to have a careers page and a LinkedIn company page if you’re looking at attracting the best people – it’s how you are using a range of platforms that counts.

Careers pages have evolved into more sophisticated web attraction platforms. Organisations are showcasing punchy, under two-minute video interviews from a staff point of view, ...

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4 Rules That Stop Your Celebrity Social Media Campaign From Getting Banned

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Do you work with celebrity brand ambassadors? After some notable bans this year, we explore best practice for involving high-profile people in social media campaigns

This year, the ASA has both banned and scrutinised a number of UK Twitter campaigns. But what did they do wrong, and how can you make sure your campaign lives on?

Transparency is key – best practice says that you should always include #ad or #spon in each tweet that’s sent as part of a campaign.

And if you’re the agency ...

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